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CLIENT: Shop Your Way

CAMPAIGN: Promote surprise points given to customers as a shopping incentive for the holidays.

RESPONSIBILITY: Created and pitched this concept. Worked with a graphic designer to bring to life my idea of showcasing surprise points as an animated crossword puzzle. The movement of the animation, active messaging style, and holiday theme measured a 3% uplift in clicks.

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CLIENT: Shop Your Way

CAMPAIGN: Incentivize holiday shopping.

RESPONSIBILITY: Crafted an email to entice gift shopping with Shop Your Way. The difficulty was to write concisely while hitting all the program touchpoints. The graphic designer and I worked closely together to create a visual that showcased all the content in a contextually clear manner.

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