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CLIENT: Shop Your Way

CAMPAIGN: Promote surprise points given to customers as a shopping incentive for the holidays.

RESPONSIBILITY: Created and pitched this concept. Worked with a graphic designer to bring to life my idea of showcasing surprise points as an animated crossword puzzle. The movement of the animation, active messaging style, and holiday theme measured a 3% uplift in clicks.

CLIENT:  Sears through Shop Your Way   CAMPAIGN:  Wish Book holiday promotion.   RESPONSIBILITY:  Communicate to customers that the Sears Wish Book was back after many years. Drive shoppers to the catalog for their holiday shopping and gift ideas.

CLIENT: Sears through Shop Your Way

CAMPAIGN: Wish Book holiday promotion.

RESPONSIBILITY: Communicate to customers that the Sears Wish Book was back after many years. Drive shoppers to the catalog for their holiday shopping and gift ideas.

CLIENT:  Shop Your Way   CAMPAIGN:  Incentivize holiday shopping.   RESPONSIBILITY:  Crafted an email to entice gift shopping with Shop Your Way. The difficulty was to write concisely while hitting all the program touchpoints. The graphic designer and I worked closely together to create a visual that showcased all the content in a contextually clear manner.

CLIENT: Shop Your Way

CAMPAIGN: Incentivize holiday shopping.

RESPONSIBILITY: Crafted an email to entice gift shopping with Shop Your Way. The difficulty was to write concisely while hitting all the program touchpoints. The graphic designer and I worked closely together to create a visual that showcased all the content in a contextually clear manner.

CLIENT:  fuboTV through Shop Your Way   CAMPAIGN:  Live streaming the Kentucky Derby.   RESPONSIBILITY:  Craft email copy that engages Shop Your Way members to sign up for fuboTV. Using an editorial approach, this email entices members with a Kentucky Derby theme, trivia, and CASHBACK in points.

CLIENT: fuboTV through Shop Your Way

CAMPAIGN: Live streaming the Kentucky Derby.

RESPONSIBILITY: Craft email copy that engages Shop Your Way members to sign up for fuboTV. Using an editorial approach, this email entices members with a Kentucky Derby theme, trivia, and CASHBACK in points.

CLIENT:  Sears   CAMPAIGN:  Abandoned cart email triggers.   RESPONSIBILITY:  Add personality to the abandoned cart emails to increase clicks and secure a sale. I decided to play off of the online dating scene that has become so engrained in our culture.

CLIENT: Sears

CAMPAIGN: Abandoned cart email triggers.

RESPONSIBILITY: Add personality to the abandoned cart emails to increase clicks and secure a sale. I decided to play off of the online dating scene that has become so engrained in our culture.

CLIENT:  LG through Sears   CAMPAIGN:  Perfect holiday oven.   RESPONSIBILITY:  Wrote an email to promote LG ProBake Convection™ ovens. The challenge was to message the email in a way that stayed true to both brand voices for LG and Sears. There was also a lot of product information required, so it was important to articulate everything in a concise manner.

CLIENT: LG through Sears

CAMPAIGN: Perfect holiday oven.

RESPONSIBILITY: Wrote an email to promote LG ProBake Convection™ ovens. The challenge was to message the email in a way that stayed true to both brand voices for LG and Sears. There was also a lot of product information required, so it was important to articulate everything in a concise manner.

CLIENT:  Sears   CAMPAIGN:  Abandoned cart email triggers.   RESPONSIBILITY:  Create emails that were more playful to entice higher clicks. Existing communication was much more literal in approach. Since we couldn’t change much graphically, I decided to use personification to elevate and differentiate these emails from competitors.

CLIENT: Sears

CAMPAIGN: Abandoned cart email triggers.

RESPONSIBILITY: Create emails that were more playful to entice higher clicks. Existing communication was much more literal in approach. Since we couldn’t change much graphically, I decided to use personification to elevate and differentiate these emails from competitors.

CLIENT:  Partnerships through Shop Your Way   CAMPAIGN:  B-ball gear for the Big Game.   RESPONSIBILITY:  Craft email copy that engages members to shop with the program’s partnerships. Members have access to hundreds of their favorite brands while earning CASHBACK in points too. The graphic designer and I worked together to create a visual that encompassed all of the offers in way that was easy to digest.

CLIENT: Partnerships through Shop Your Way

CAMPAIGN: B-ball gear for the Big Game.

RESPONSIBILITY: Craft email copy that engages members to shop with the program’s partnerships. Members have access to hundreds of their favorite brands while earning CASHBACK in points too. The graphic designer and I worked together to create a visual that encompassed all of the offers in way that was easy to digest.