Project goal: Write and develop content for client's new website to communicate their corporate dining services and introduce their micro market solution. Worked directly with client as part of an agency team. Used a customer-centric approach.
Wrote Home, About, and Services pages. Click here to view the full website.
Client: Dental Soiree
Project goal: Hired as a freelance agency copywriter to develop the client’s online content strategy. Led copy for the website’s launch. Wrote content that was tailored to dentists seeking help with their social media marketing platforms.
Project goal: Wrote and pitched names for a client’s new business that offered collateral (everything from print design to baked goods) for special events. Crafted three name options through a competitive analysis — and The Sweet Press was born.
Project goal: Write copy for Sears lawn and garden summer marketing. Campaign goal was to showcase riding mowers in a fun way while adhering to brand voice and style.